CONSUMER BEHAVIOUR (MBA 6222) HPTU NOTES /SOLUTION OF SECOND SEMESTER #MARKETING
UNIT 1 Introduction to Consumer Behaviour 1. What is Consumer Behaviour? Consumer Behaviour ka matlab hai yeh samajhna ki log (consumers) kyun aur kaise cheezein khareedte hain. Yeh study karta hai ki customers kya sochte hain, kya feel karte hain, aur kyun specific products ya services choose karte hain. In simple words: It’s about understanding why people buy what they buy, how they make decisions, and what influences them. 2. Scope and Importance of Consumer Behaviour Scope : Yeh field marketing, psychology, sociology, aur economics ko combine karta hai. It helps businesses figure out what customers want, how they shop, and how to make them happy. Importance : Businesses use it to design better products. Helps in creating effective ads and marketing strategies. Samajh aata hai ki customers ke needs aur wants kya hain. Indian market ke liye yeh important hai kyunki India mein alag-alag cultures aur preferences hain. 3. Concept of Consumer Behaviour Consumer Behaviour ...
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