Strategic Management (MBA-7301) hptu MBA SYLLABUS #HPTU #MBA 3RD SEM
Unit I – Understanding Strategy and Strategic Management 1. Understanding Strategy and Strategic Management Strategy Meaning : Strategy is a long-term plan of action designed to achieve a particular goal or set of objectives. Simple words me – Strategy ek aisi plan hai jo organization ko competition me jeetne aur apne long-term goals achieve karne me help karti hai . Example: Reliance ka strategy – Diversification (petroleum se telecom aur retail me enter karna). Strategic Management Meaning : Strategic management is the continuous process of planning, monitoring, analyzing, and assessing everything that is necessary for an organization to meet its goals and objectives. It deals with: Formulation of strategy (plan banana) Implementation of strategy (apply karna) Evaluation & Control (review karna aur improve karna) Example: Tata Group ka strategic management – “Global Expansion + Affordable products for Indian market”. 2. Strategi...