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HUMAN RESOURCE MANAGEMENT (6202) MBA HPTU NOTES /SYLLABUS #MBA #MBANOTES #HPTU

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### **1. Human Resource Philosophy** **Kya hai yeh?**   Human Resource Philosophy ek aisa belief system ya mindset hai jo define karta hai ki ek organization apne employees ko kaise dekhti hai aur unke saath kaise deal karti hai. Yeh philosophy batati hai ki employees sirf workers nahi hain, balki valuable assets hain jo company ke goals achieve karne mein help karte hain. **Depth Explanation:**   - **Core Idea**: HR philosophy kehti hai ki employees ko respect, motivation, aur growth opportunities deni chahiye. Agar employees happy aur engaged hain, toh company ka performance bhi improve hota hai. - **Types of Philosophies**:   - **People-Oriented**: Employees ko family jaise treat kiya jata hai, unki well-being pe focus hota hai (like Google, jo apne employees ko free food, flexible hours deta hai).   - **Task-Oriented**: Focus sirf work aur productivity pe hota hai, employee welfare secondary hota hai (old-school manufacturing firms mein aisa hota tha). ...

TRAVEL MEDIA AND JOURNALISM (MBA THM ID- 6001) MBA NOTES 2ND SEM HPTU

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**Introduction: Media Ka Matlab Kya Hai?**   Media woh platform ya tool hai jo information, ideas, ya messages ko ek jagah se doosri jagah tak pohchata hai. Tourism industry mein media ka use destinations, attractions, aur experiences ko promote karne ke liye hota hai. Yeh logon ko travel ke liye excite karta hai aur unhe naye jagah ke baare mein jankari deta hai. Media ke zariye tourism businesses apne target audience tak apna message bhejte hain, jisse log wahan visit karne ka plan banate hain. Media ke do main types hain jo tourism promotion mein kaam aate hain: **Print Media** aur **Electronic Media**. Ab in dono ko detail mein samjhte hain. --- ### **1. Print Media in Tourism Promotion** **Print Media Kya Hai?**   Print media woh physical form hai jo chhapi hui information deta hai. Iska matlab hai woh saari cheezein jo paper par chhapti hain, jaise:   - ** Newspapers **: Travel sections ya articles.   - ** Magazine s**: Travel aur lifestyle ...